2016: Dunedin
Nationals took a trip down south to Dunedin which doubled as the Olympic Games trial and for the first time in a few years Dame Valerie Adams was set to compete post surgery. For this I just designed a poster which also doubled as the Official Programme cover.
2017: Hamilton
2017 saw the championships in Hamilton. For this a few more marketing assets were allocated due to the hype of athletics following a very successful Olympic Games with both Bronze Medallists Eliza McCartney and Tom Walsh competing. I designed a base graphic that was then used across many platforms and media assets/advertising spots or altered to match the style. I was asked to show key athletes and the 'location', thus the Waikato Colours
Poster that doubled as programme cover
Facebook/Instagram promotional square that was boosted.
Small 720x90px advertising banner to be used on websites
Email signature for Athletics New Zealand Staff for 3 weeks prior
Graphic for a street banner sign to be hung above the main strip in Hamilton Central CBD.
2018: Hamilton
2018 was back in Hamilton again. This also doubled as a big build up competition for the Gold Coast Commonwealth Games a month after. The theme remained the same this time not having a main 'graphic' but keeping the same picture style and having multiple images. (and McCartney was at World Indoors so unable to compete, so had to take her off the main graphic).
Programme Cover
Social Media Squares (Facebook and Instagram)
